Alton Towers are constantly looking for new and exciting ways to thrill their guests.
ALTON TOWERS – OBLIVION
Alton Towers are constantly looking for new and exciting ways to thrill their guests, and extend the magic of their unique theme park experience beyond their gates. Known for pushing boundaries with their rides, they set out to do the same with their latest selection of viral videos. If you are of a nervous disposition, we advise you not to look down…
What better way to power up Alton Towers’ latest viral video than by blowing minds with a truly immersive experience. Using the latest 360° technology, we gave viewers front row seats on Oblivion. Added bonus? You’re able to spin around and check out the complete fear, terror and abject on your fellow riders’ faces. *evil laugh*
“Strap it to a rollercoaster,” they said. “It’ll be fine”, they said. But Team Rebel never back down from a challenge. We crafted a bespoke, rock solid rig for our 360° kit and said just a little prayer as we sent it plummeting into the depths of Oblivion. So ahem, yes, while we don’t back down from a challenge, we may have backed down from actually riding Oblivion!
“It’ll be fine”, they said. And you know what? It was a little better than fine… 1.5k likes, 925 shares and 60k views in the first week alone made Oblivion 360 Alton Towers most successful viral video to date. 360 is completely reimagining the way brands engage their audiences, and now we’re confident we can film them absolutely anywhere.