To show their love for Birmingham, and their pride at sitting centre stage in the iconic Bullring, Selfridges gave the city a Festival.
To show their love for Birmingham, and their pride at sitting centre stage in the iconic Bullring, Selfridges gave the city a Festival. Live+Loud was a four day event exploring captivating ideas across art, fashion, beauty, music and food. Live+Loud brought together some of Selfridges’s key creative partners from Birmingham and across the UK, including the Institute for Contemporary Art, Birmingham City University & Punch Records.
Team Rebel worked closely with Selfridges and their collaborators to coordinate a hella busy film schedule over the four days. Our brief was to showcase the vibrant energy and eclecticism of Live+Loud, place it in the context of the city, and deliver it with that extra lil summin’ summin’ expected from the luxury retail destination.
Energised by the elevated challenge, we made sure to be in four different places at once to capture every bit of the awesome Brummie spirit on show from local artists, fashion designers and musicians. We speed edited mini-clips for social media to draw even more crowds over the weekend.
Speaking of the weekend, filming in Birmingham’s busiest store on a Saturday is the dominion of maniacs and madmen!! But our agile team manoeuvred seamlessly through the crowds to capture the genuine electricity and spirit of celebration generated by Live+Loud.