Chef & Brewer
The client wanted to evoke a sense of connection with the produce from farm to Chef & Brewer restaurants
We developed an idea which had a common theme of being close up with the food from the farm gate to the customers plate. Combining a shallow depth of field, HD rich imagery reminiscent of cookery shows and food adverts, to bring the Chef & Brewer brand right into the visuals too.
With 2 days in the Studio Kitchen, 2 half days in the Pub and the Farm. 3 days, total shooting time, over 4 consecutive days, this was a tricky shoot to get right. Many moving parts and a tight turnaround made it a challenge and the team had to really keep the pace up.
The constraints of timing and a still evolving new brand identity meant that we had to devise smart ways of embedding it onto objects in the film using visual effect techniques.